google october 2023 algorithm update

Google’s October 2023 Broad Core Update

Google’s October 2023 Broad Core Update – Little Impact Have you ever visited your favorite restaurant and realized they’ve rearranged their seating? At first, it feels unfamiliar, but it all makes sense when you understand why (maybe to provide more space or better light). Similarly, Google, the world’s most frequented search engine, occasionally rearranges how…

Connected TV (CTV) Advertising

Connected TV (CTV) Advertising Think about the last time you sat through a commercial break on cable TV. If you can’t remember, you’re not alone. Viewers today aren’t waiting for ads—they’re choosing on-demand streaming over traditional television. Platforms like Netflix, Hulu, Disney+, and YouTube TV have changed how people consume content, shifting control from networks…

Sustainability Marketing

Sustainability Marketing Sustainability isn’t just a corporate buzzword anymore—it’s what customers expect. More than ever, people choose brands that commit to eco-friendly practices, ethical sourcing, and waste reduction. A recent survey found that 66% of consumers are willing to pay more for sustainable products, with even higher numbers among younger generations. But with this rising…

ai agents ads

Unlocking AI Agents and Online Ads

An In-Depth Look Into the Introduction of API-driven Marketing How AI Agents are Affected by Online Ads As artificial intelligence (AI) agents (autonomous digital assistants) become more common, they are changing how online advertising works. A recent study by Andreas Stöckl and Joel Nitu from Digital Media Lab examined whether AI-driven agents incorporate online ads…

Leveraging Augmented Reality in Marketing Campaigns

Leveraging Augmented Reality in Marketing Campaigns Brands are in a constant battle for consumer attention. Traditional ads often blend into the background, making it harder for businesses to create lasting impressions. But what if customers could interact with a product before entering a store? Enter Augmented Reality (AR)—a game-changing technology transforming marketing into an immersive,…

Harnessing AI-Powered Content Creation in Marketing

Harnessing AI-Powered Content Creation in Marketing Staying ahead of the curve in content marketing requires embracing innovative tools and techniques. Artificial Intelligence (AI) has become a game-changer, offering solutions that enhance content creation, optimize strategies, and drive engagement. Understanding AI Content Tools Voice search is revolutionizing how users interact with search engines. With the rise…

Optimizing for Voice and Visual Search

Optimizing for Voice and Visual Search The way consumers search for information is evolving. Text-based searches are no longer the only way users interact with search engines. Voice search and visual search are rapidly changing digital marketing, pushing brands to rethink how they optimize content for conversational queries and image-based searches. Businesses that adapt to…