Google’s October 2023 Broad Core Update – Little Impact Have you ever visited your favorite restaurant and realized they’ve rearranged their seating? At first, it feels unfamiliar, but it all makes sense when you understand why (maybe to provide more space or better light). Similarly, Google, the world’s most frequented search engine, occasionally rearranges how…
Sustainability Marketing Sustainability isn’t just a corporate buzzword anymore—it’s what customers expect. More than ever, people choose brands that commit to eco-friendly practices, ethical sourcing, and waste reduction. A recent survey found that 66% of consumers are willing to pay more for sustainable products, with even higher numbers among younger generations. But with this rising…
An In-Depth Look Into the Introduction of API-driven Marketing How AI Agents are Affected by Online Ads As artificial intelligence (AI) agents (autonomous digital assistants) become more common, they are changing how online advertising works. A recent study by Andreas Stöckl and Joel Nitu from Digital Media Lab examined whether AI-driven agents incorporate online ads…
40+ AI Image Prompt Styles that Transform Ordinary Photos into Art Have you ever looked at a regular photo and wondered what it might look like as a cartoon, a comic book panel, or a stained glass window? With ChatGPT and other programs, you can now reimagine any photo in all kinds of fun and…
Leveraging Augmented Reality in Marketing Campaigns Brands are in a constant battle for consumer attention. Traditional ads often blend into the background, making it harder for businesses to create lasting impressions. But what if customers could interact with a product before entering a store? Enter Augmented Reality (AR)—a game-changing technology transforming marketing into an immersive,…
Harnessing AI-Powered Content Creation in Marketing Staying ahead of the curve in content marketing requires embracing innovative tools and techniques. Artificial Intelligence (AI) has become a game-changer, offering solutions that enhance content creation, optimize strategies, and drive engagement. Understanding AI Content Tools Voice search is revolutionizing how users interact with search engines. With the rise…
Optimizing for Voice and Visual Search The way consumers search for information is evolving. Text-based searches are no longer the only way users interact with search engines. Voice search and visual search are rapidly changing digital marketing, pushing brands to rethink how they optimize content for conversational queries and image-based searches. Businesses that adapt to…
The Rise of Shoppable Video Content The way consumers shop online is evolving, and shoppable videos are at the forefront of this transformation. Combining the power of interactive content with video commerce, brands are creating engaging experiences that drive conversions and enhance the customer journey. With the growing demand for seamless shopping experiences, shoppable videos…
8 Top Core AI Agent Components Generative Engine Optimization (GEO) and AI Agents Generative Engine Optimization (GEO) is rapidly emerging as an essential approach to enhancing visibility and relevance within AI-driven search environments powered by large language models (LLMs). These intelligent search platforms, such as SearchGPT, Perplexity, or AI Overview engines, require a nuanced understanding…
Advanced Marketing Mix Modeling (MMM) for 2025 Understanding the effectiveness of various marketing channels is crucial for driving sales and maximizing return on investment (ROI). Marketing Mix Modeling (MMM) has emerged as a pivotal tool, enabling marketers to analyze the impact of different marketing activities on sales performance. As we venture into 2025, advanced MMM…
20 Tips for Marketers to Enhance AI Prompt Writing Crafting the perfect AI prompt is an essential skill for modern marketers. Whether you’re generating ad copy, blog posts, email sequences, or social media captions, how you phrase your request significantly impacts the quality of AI-generated content. A well-structured prompt ensures that responses are relevant, engaging,…
