Google’s October 2023 Broad Core Update – Little Impact Have you ever visited your favorite restaurant and realized they’ve rearranged their seating? At first, it feels unfamiliar, but it all makes sense when you understand why (maybe to provide more space or better light). Similarly, Google, the world’s most frequented search engine, occasionally rearranges how…
The Rise of Shoppable Video Content The way consumers shop online is evolving, and shoppable videos are at the forefront of this transformation. Combining the power of interactive content with video commerce, brands are creating engaging experiences that drive conversions and enhance the customer journey. With the growing demand for seamless shopping experiences, shoppable videos…
8 Top Core AI Agent Components Generative Engine Optimization (GEO) and AI Agents Generative Engine Optimization (GEO) is rapidly emerging as an essential approach to enhancing visibility and relevance within AI-driven search environments powered by large language models (LLMs). These intelligent search platforms, such as SearchGPT, Perplexity, or AI Overview engines, require a nuanced understanding…
Advanced Marketing Mix Modeling (MMM) for 2025 Understanding the effectiveness of various marketing channels is crucial for driving sales and maximizing return on investment (ROI). Marketing Mix Modeling (MMM) has emerged as a pivotal tool, enabling marketers to analyze the impact of different marketing activities on sales performance. As we venture into 2025, advanced MMM…
20 Tips for Marketers to Enhance AI Prompt Writing Crafting the perfect AI prompt is an essential skill for modern marketers. Whether you’re generating ad copy, blog posts, email sequences, or social media captions, how you phrase your request significantly impacts the quality of AI-generated content. A well-structured prompt ensures that responses are relevant, engaging,…
Top 10 Common Press Release Mistakes What PR Errors to Avoid for Better Results Press releases still remain one of the most effective ways to share important news, whether la product launch, announcing a significant partnership, or sharing company updates. However, writing a press release that gets picked up by the media isn’t as simple…
How the Google December 2024 Core Update is Changing Search Rankings For some site owners and SEO experts, Google is sending a Christmas miracle, but for others, they will get the annual Google piece of coal in their stocking. Google December 2024 Core Update Rolls Out: What It Means for Your Rankings The December 2024…
What is Generative Engine Optimization (GEO)? The rise of Generative Engine Optimization (GEO) represents a paradigm shift in how businesses approach digital visibility in an era dominated by artificial intelligence (AI). Unlike traditional Search Engine Optimization (SEO), which focuses on improving rankings within search engine results pages (SERPs), GEO is designed to enhance content for…
Understanding the November Core Update and Its Impact on Rankings Yesterday, Google rolled out its latest core algorithm update, a sweeping change designed to refine how content is ranked and presented in search results. Known as the Google November 2024 Core Update, this release continues Google’s mission to prioritize high-quality, relevant content for its users….
Education Marketing Tips for Higher Ed Digital education marketing is the best way to reach prospective students with information about your school. Current prospective students have grown immersed in technology and are likelier to engage with your school online. Meet prospective students where they are by creating digital marketing strategies tailored to students. Prospective students…
How to Build an Online Platform in the DIY and Crafts Market The craft and DIY market has grown over the last few years, mainly driven by the rise of online communities and platforms. The desire for handmade and personally crafted items has grown, offering makers a unique opportunity for financial gain by doing something…
