Google’s October 2023 Broad Core Update – Little Impact Have you ever visited your favorite restaurant and realized they’ve rearranged their seating? At first, it feels unfamiliar, but it all makes sense when you understand why (maybe to provide more space or better light). Similarly, Google, the world’s most frequented search engine, occasionally rearranges how…
How to Embrace Influencer Marketing in 2025 Influencer marketing has come a long way from celebrity endorsements and broad-based sponsorships. Today, brands focus on authenticity in marketing, forming genuine influencer collaborations that resonate with specific niche audiences. As we move into 2025, the landscape continues to evolve, shifting towards deeper engagement, long-term partnerships, and a…
Customer Experience Automation with AI Did you know that 73% of consumers expect businesses to understand their needs and provide personalized experiences? AI-powered customer experience automation (CXA) is changing how brands interact with their audience, making personalized interactions the norm. From chatbot integration to AI-driven personalized communications, automation tools are reshaping the customer lifecycle and…
How AI is Changing Personalized Marketing Think about the last time you browsed an online store and saw recommendations that felt spot on—almost like the website knew exactly what you wanted. That’s AI personalization in action. Instead of guessing what customers might like, businesses now use artificial intelligence to analyze shopping habits, online behaviors, and…
Navigating Data Privacy and Ethical Marketing in 2025 Data privacy is no longer just a legal checkbox—it’s a fundamental part of how businesses interact with consumers. As regulations tighten and people become more aware of how their information is used, brands must make a choice: treat privacy as an obstacle or embrace it as a…
Merging Social Media and E-Commerce Social media isn’t just a place for sharing updates and scrolling through endless feeds anymore—it’s where people shop. The rise of social commerce is transforming online retail, turning platforms like Instagram, TikTok, and Facebook into full-scale digital storefronts. Think about it: You see a pair of sneakers on your Instagram…
Connected TV (CTV) Advertising Think about the last time you sat through a commercial break on cable TV. If you can’t remember, you’re not alone. Viewers today aren’t waiting for ads—they’re choosing on-demand streaming over traditional television. Platforms like Netflix, Hulu, Disney+, and YouTube TV have changed how people consume content, shifting control from networks…
Revolutionizing Product Discovery with Visual Search The way we search for products is evolving. Consumers are no longer limited to typing keywords; they use images to find exactly what they want faster and more accurately than ever. Imagine walking down the street and spotting a pair of sneakers you love. You don’t know the brand,…
Sustainability Marketing Sustainability isn’t just a corporate buzzword anymore—it’s what customers expect. More than ever, people choose brands that commit to eco-friendly practices, ethical sourcing, and waste reduction. A recent survey found that 66% of consumers are willing to pay more for sustainable products, with even higher numbers among younger generations. But with this rising…
An In-Depth Look Into the Introduction of API-driven Marketing How AI Agents are Affected by Online Ads As artificial intelligence (AI) agents (autonomous digital assistants) become more common, they are changing how online advertising works. A recent study by Andreas Stöckl and Joel Nitu from Digital Media Lab examined whether AI-driven agents incorporate online ads…
40+ AI Image Prompt Styles that Transform Ordinary Photos into Art Have you ever looked at a regular photo and wondered what it might look like as a cartoon, a comic book panel, or a stained glass window? With ChatGPT and other programs, you can now reimagine any photo in all kinds of fun and…
