Search Engine Marketing Services
Reaching Interested Customers in the Right Moments
In today’s digital marketing landscape, all businesses should be looking to get the most out of their paid advertising. At Digital Results, we know that placing an ad in front of the right potential customer is crucial to generating conversions. Search engine marketing (SEM) helps target users based on data and analytics to deliver your ads at relevant moments to drive interested customers to your site and get the most out of your budget.
Team Up with Our SEM Marketing Experts
We know that it’s essential to clearly understand what you want to achieve with your search engine marketing campaign. Our experts have extensive experience with search engine marketing, and we’ve helped businesses worldwide achieve their online marketing goals. We know what it takes to drive traffic to your site, and our SEM consultants are ready to help you succeed!
Why Choose Digital Results
Custom SEM Strategies Tailored for Your Success
Our commitment to delivering you the best results in both the short and long term sets us apart. Unlike the “set it and forget it” business model, we continually iterate on paid advertisements to ensure you get the maximum efficiency for your budget. We understand that no two businesses are alike, and even similar companies may have different goals for their digital advertising. Whether you’re looking to improve your overall conversion rate or increase click traffic to your site, we take the time to understand your business goals and tailor ad groups accordingly.
26%
users click on ads for
familiar brands
32%
eCommerce sessions start
from paid advertising
Our SEM Services
Optimizing Your SEM Campaigns
Well-crafted ads in front of the wrong customers lead to wasted money and low-quality conversions. Similarly, if the messaging of your ad doesn’t connect with potential customers and reflect their interests, they may not click on it or pay attention to what you have to say. Here is a glimpse of our search engine marketing strategies to help you grow your business.
Customer Intent
To produce high-quality conversions, it is essential to match the intent of the keywords you target with your ads to the search intent of your customer. If your keywords are too broad, you may end up with clicks from customers who aren’t interested in your product or service, leading to wasted impressions and fewer conversions. We take the time to understand how your business goals match up with customer intent and target keywords accordingly.
Negative Keywords
A critical factor for running an SEM campaign is ensuring you’re advertising to people that fit the demographics and interests of your intended audience. Simply using keywords and not using negative keywords in your PPC campaign can dramatically affect your cost per conversion and result in lower-quality leads. Negative keywords will cause your ads not to show up in search results when that keyword is present. They can be used to help prevent your ad from displaying in non-relevant searches, or to target specific audiences.
Landing Pages
A quality landing page is a critical step to raising your conversion rate. It is important that the page potential customers are directed to matches up with their expectations from the ad they clicked on. You’ve already paid for them to visit your site at this point; do you want to lose them at this final step? Furthermore, it is one of the key factors search engines use in calculating the quality score when deciding which ads to display.
Bid Adjustments
Did you know that the amount you are willing to bid for your text ad can be adjusted depending on a variety of factors? Geographic location, day of the week, time of day, and device type are all dimensions that can control when and where you want your ads to be seen. We use this to help maximize your spending efficiency and ensure your paid advertisements have the highest chance of being seen by someone actively looking for what you offer.
What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) is a form of online advertising that allows businesses to build awareness or drive leads for their products and services by placing ads on search engines like Google and Bing. SEM is about getting your website in front of your customers when they are ready to convert.
SEM vs. SEO
Search engine marketing (SEM) differs from search engine optimization (SEO) in how and where your website is shown in search engines. SEM uses pay-per-click (PPC) to display a text ad at the top of the search results page, while SEO relies on organic search and keyword targeting to increase visibility.
Ready to Grow Your Paid Search Results?
Let Digital Results assist you in your PPC/SEM Advertising strategy and help
deliver the paid search engine results you need.