Promoting Your Brand to Target Audiences

What if we could help you connect with exactly the people you want to reach when and where it matters? The next time you browse online, why not see your brand staring back at you? That’s the power of display advertising – a rich media campaign that reaches many users. Display ads come in various formats and can effectively target users based on their demographic data, browsing behavior, and location.

Why Choose Digital Results

Experts in Digital Display Advertising

At Digital Results, we help you connect with your target audiences in the moments that matter. With over 25 years of combined experience in digital display advertising, we’ll help you craft a campaign that fits your business goals. We actively monitor and manage your Google display ads to ensure you get the best results for your budget. Our certified experts pinpoint the hours, days, and demographics that produce the greatest results, then optimize your digital advertising campaign to capitalize on these findings, bringing high-quality traffic and conversions to your website.

Different Types of Display Ads

Display ads come in all shapes and sizes. Each has benefits based on your campaign’s audience, budget, and intent. Effective display advertising campaigns rely on multiple types to achieve business goals and reach target audiences.

What are Display Ads?

Display advertisements use a combination of text, images, videos, and animations to attract customers to your website. These visual ads are designed to reach and be seen by people who are not actively looking for what you’re selling. They are great for raising brand awareness due to their broad reach and high impression volume. In advanced campaigns, you can also target past visitors to your site who have not yet converted. Display ads are shown alongside other content across the web using platforms like the Google Display Network.

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What Makes a Good Display Ad?

An effective display ad engages users and entices them to learn more. Common tactics involve using vibrant colors, catchy text, or moving elements to draw the user’s attention. It should clearly represent what is being offered to the user, with a distinct call to action. It is also crucial that the landing page provides content in line with what is visually presented in the ad.

How Does Display Advertising Differ from PPC?

There are two critical differences between display advertising and search engine marketing. First, display ads can be shown to users in your target audience without matching specific keywords to a user’s search query. Second, display ads are billed using CPM, or cost per 1000, rather than pay-per-click. This means they are generally less expensive than PPC ads, allowing you to reach a wider audience at a lower price.

Ready to Grow Your Paid Search Results?

Let Digital Results assist you in your PPC/SEM Advertising strategy and help
deliver the paid search engine results you need.