Display Advertising

Promoting Your Brand to Target Audiences

Discover the potential of connecting with your ideal audience, exactly when and where it matters most. Display advertising is a compelling and visually rich media campaign designed to engage and resonate with numerous users. At Digital Results, our display advertising services come in various formats, strategically crafted to effectively target users based on their demographic data, browsing behavior, and geographic location.

Experience the benefits of our display advertising solutions as your brand gains prominent visibility across online platforms. With our precision targeting, you can reach your desired audience with unparalleled accuracy, ensuring your message reaches those who truly matter. Embrace the possibilities of display advertising to elevate your brand presence and achieve impactful results in the competitive digital landscape.

Why Choose Digital Results

Experts in Digital Display Advertising

At Digital Results, we help you connect with your target audiences in the moments that matter. With over 25 years of combined experience in digital display advertising, we’ll help you craft a campaign that fits your business goals. We actively monitor and manage your Google display ads to ensure you get the best results for your budget. Our certified experts pinpoint the hours, days, and demographics that produce the most outstanding results, then optimize your digital advertising campaign to capitalize on these findings, bringing high-quality traffic and conversions to your website.

display advertising

Different Types of Display Ads

Display advertising comes in all shapes and sizes. Each has benefits based on your campaign’s audience, budget, and intent. Effective display advertising campaigns rely on multiple types to achieve business goals and reach target audiences.

What is Display Advertising?

Display advertising use a combination of text, images, videos, and animations to attract customers to your website. These visual ads are designed to reach and be seen by people not actively looking for what you’re selling. They are great for raising brand awareness due to their broad reach and high impression volume. In advanced campaigns, you can also target past visitors to your site who still need to convert. Display ads are shown alongside other content across the web using platforms like the Google Display Network.

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What Makes a Good Display Ad?

A good display ad features eye-catching visuals, clear messaging, and a strong call-to-action (CTA) to prompt user engagement. It should be relevant to the target audience, optimized for mobile devices, and strategically placed on relevant platforms. A/B testing allows advertisers to refine their ad variations for optimal performance while tracking and analytics provide valuable insights for campaign improvement. By incorporating these essential elements, a display ad becomes a powerful tool for driving conversions, increasing brand awareness, and effectively connecting with the desired audience.

How Does Display Advertising Differ from PPC?

There are two critical differences between display advertising and search engine marketing. First, display ads can be shown to users in your target audience without matching specific keywords to a user’s search query. Second, display ads are billed using CPM, or cost per 1000, rather than pay-per-click. This means they are generally less expensive than PPC ads, allowing you to reach a wider audience at a lower price.

What is Display vs. SEM Advertising?

Display advertising involves promoting products or services through visual ads, banners, and videos on various websites, targeting a broader audience based on their interests and demographics. On the other hand, SEM (Search Engine Marketing) advertising focuses on promoting products or services through paid search engine ads, targeting users actively searching for specific keywords, resulting in more immediate and intent-driven conversions.

Ready to Grow Your Paid Search Results?

Let Digital Results assist you in your PPC/SEM Advertising strategy and help deliver the paid search engine results you need.