How to Embrace Influencer Marketing in 2025 Influencer marketing has come a long way from celebrity endorsements and broad-based sponsorships. Today, brands focus on authenticity in marketing, forming genuine influencer collaborations that resonate with specific niche audiences. As we move into 2025, the landscape continues to evolve, shifting towards deeper engagement, long-term partnerships, and a…
Navigating Data Privacy and Ethical Marketing in 2025 Data privacy is no longer just a legal checkbox—it’s a fundamental part of how businesses interact with consumers. As regulations tighten and people become more aware of how their information is used, brands must make a choice: treat privacy as an obstacle or embrace it as a…
Connected TV (CTV) Advertising Think about the last time you sat through a commercial break on cable TV. If you can’t remember, you’re not alone. Viewers today aren’t waiting for ads—they’re choosing on-demand streaming over traditional television. Platforms like Netflix, Hulu, Disney+, and YouTube TV have changed how people consume content, shifting control from networks…
Revolutionizing Product Discovery with Visual Search The way we search for products is evolving. Consumers are no longer limited to typing keywords; they use images to find exactly what they want faster and more accurately than ever. Imagine walking down the street and spotting a pair of sneakers you love. You don’t know the brand,…
Sustainability Marketing Sustainability isn’t just a corporate buzzword anymore—it’s what customers expect. More than ever, people choose brands that commit to eco-friendly practices, ethical sourcing, and waste reduction. A recent survey found that 66% of consumers are willing to pay more for sustainable products, with even higher numbers among younger generations. But with this rising…
Leveraging Augmented Reality in Marketing Campaigns Brands are in a constant battle for consumer attention. Traditional ads often blend into the background, making it harder for businesses to create lasting impressions. But what if customers could interact with a product before entering a store? Enter Augmented Reality (AR)—a game-changing technology transforming marketing into an immersive,…
The Rise of Shoppable Video Content The way consumers shop online is evolving, and shoppable videos are at the forefront of this transformation. Combining the power of interactive content with video commerce, brands are creating engaging experiences that drive conversions and enhance the customer journey. With the growing demand for seamless shopping experiences, shoppable videos…
Advanced Marketing Mix Modeling (MMM) for 2025 Understanding the effectiveness of various marketing channels is crucial for driving sales and maximizing return on investment (ROI). Marketing Mix Modeling (MMM) has emerged as a pivotal tool, enabling marketers to analyze the impact of different marketing activities on sales performance. As we venture into 2025, advanced MMM…
Education Marketing Tips for Higher Ed Digital education marketing is the best way to reach prospective students with information about your school. Current prospective students have grown immersed in technology and are likelier to engage with your school online. Meet prospective students where they are by creating digital marketing strategies tailored to students. Prospective students…
How to Build an Online Platform in the DIY and Crafts Market The craft and DIY market has grown over the last few years, mainly driven by the rise of online communities and platforms. The desire for handmade and personally crafted items has grown, offering makers a unique opportunity for financial gain by doing something…
