2023 “Super Bowl” Online Advertising and Trademark Guidelines The “Super Bowl” Trademark The “Super Bowl” trademark is a registered trademark owned by the National Football League (NFL). As such, the NFL trademark division has the right to restrict the use of the term to protect its intellectual property. Businesses are generally not allowed to use…
URL structure optimizations are a crucial factor in SEO success. Follow these best practices to create SEO-friendly URLs that improve your website’s search engine rankings and provide a better user experience.
Seasonal SEO is about driving high-quality traffic to your website during peak seasons. From understanding seasonal keywords to optimizing your holiday SEO content plan, these seasonal SEO tips will help you maximize your SERP rankings.
It’s essential to conduct keyword research and use relevant keywords in your page titles and meta descriptions to improve your website’s search engine optimization (SEO).
Travel and Tourism SEO Trends One of the best parts about working for a digital marketing agency is the broad groups of industries we get to work with. Our team constantly works to stay at the forefront of tourism SEO by keeping apprised of changes not only with search engines but also within the travel…
What is Google E-E-A-T? Google’s New E-E-A-T Model Google recently shared some new changes to the Google Search quality rater guidelines that are now more heavily influenced by first-hand experience than ever before. Updates to the search quality rater guidelines list a new set of criteria that Google uses when evaluating a page’s authority. In…
Using HTML Header Tags for SEO When building website content, it is essential to balance optimizing both for search engines and user experience. When it comes to search engine optimization, header tags are sometimes overlooked as an important tool in your arsenal. Unfortunately, hierarchy tags are often misused for other purposes. This misuse can drastically…
Google Announces the Most Searched Terms in Reno, NV, for 2022 Every year Google shares the most common searches that happen in the world and by country. This year they have stepped up and have shared the most common searches in many of the top US markets, including Reno, Nevada. Below are some of the…
Google Announces 2022 Most Searched Terms in Phoenix Area Every year Google shares the most common searches that happen in the world and by country. This year they have stepped up and have shared the most common searches in many of the top US markets, including Scottsdale and the Phoenix Valley. Below are some of…
What are Google Sitelinks? Google Sitelinks are an excellent way to improve your search rankings, but you might find them hard to recognize. It’s easy to stumble upon Sitelinks and not know exactly what you’re seeing. In this article, we will shed some light on the different types of Google Sitelinks so that you can…
