What is a Digital Marketing Customer Journey: The internet has become the primary platform through which customers learn and make decisions. We will cover the five stages of the DMCJ; awareness, consideration, acquisition, service, and loyalty, as well as the digital channels used in each step.
To commemorate the top providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area. Awards are given based on the UpCity Recommendability Rating, which was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity…
How to Use Calls to Action (CTAs) to Drive Conversions We assume conversions are the lifeblood of your business. So if you aren’t getting as many sales, newsletter subscriptions, or leads as you’d like, it could be because your Call to Action isn’t as effective as it should be. Learn what kind of CTA works…
The Top 8 PPC Trends to Watch in 2023 Current and Future Trends in PPC We asked our team of experts what they thought the top PPC trends will be in 2023. The challenges posed by mobile devices, technology & advertising convergence, and the continued impact of social media will shape PPC strategy in the…
Top 10 Marketing Skills According to LinkedIn LinkedIn just published a new report on the top 10 most in-demand marketing skills based on jobs posted on LinkedIn. The top 10 marketing skills are featured in over 75% of the postings currently on their site. According to the report, digital marketing is high on the list of…
