Top 6 Advantages of Working with an SEO-Focused Agency
Search engine optimization, or SEO, has become a vital part of digital marketing in the modern era. With over 100,000 searches per second on search engines like Google (Internet Live Stats, 2023), brands must ensure they are visible on the first page of search results to attract potential customers. However, SEO is a complex and ever-changing field, so hiring an SEO agency has become a popular solution for brands.
We constantly get asked about the advantages of working with an agency that focuses on SEO. Here, we will highlight some benefits of hiring a marketing agency that is SEO focused, and offers a broad amount of SEO services. We will cover topics such as staying informed of industry trends, focusing more on what you do best, understanding the technical aspects of SEO, avoiding pitfalls, understanding the metrics that matter, and enhancing your content with a social media presence.
Advantages of Working with an SEO-Focused Agency
Stay Informed of SEO Trends
SEO may seem like a simple concept on the surface, but it requires a deep understanding of search engine algorithms, keyword research, link building, and other technical aspects. Search engines constantly change their algorithms, which can happen multiple times daily. In 2023, there have been an average of 12 changes per day in Google’s algorithm. Keeping up with these changes is a full-time job, so hiring a marketing agency specializing in SEO services is a smart choice.
SEO professionals are also dedicated to staying on top of SEO trends and getting in front of search engine changes that could negatively impact your website’s traffic. At Digital Results, our SEO experts are constantly reviewing Google’s algorithm changes and incorporating them into our analysis of performance and forward-thinking strategies.
According to a recent study by BrightEdge, 68% of online experiences begin with a search engine, making it a crucial part of a digital marketing strategy. However, it is important to remember that SEO is a long-term game that requires patience and persistence.
In fact, the median age of a page ranking on page 1 of Google is about 1.7 years old. At Digital Results, we consistently see our pages reaching these positions within the first 90 days. By working with an SEO-focused agency like Digital Results, you can be confident that your website will stay ahead of the curve and attract potential customers.
Spending More Time Focusing on What You Do Best
Managing SEO requires a significant investment of time and resources. Continuously thinking about how SEO applies to your content can divert your attention from your area of expertise. By hiring an SEO-focused agency, you can focus on delivering high-quality content that resonates with your customers, while the marketing agency focuses on optimizing that content to appeal to search engines and site visitors.
Digital Results has the experience and expertise to develop and execute effective SEO strategies to drive your business’s growth. We understand the importance of long-term planning and can help you avoid short-term “fixes” that can harm your online presence.
Avoid the Pitfalls
In the SEO world, you can apply many different techniques to improve your rankings. Unfortunately, not all methods are “approved” by companies like Google and Digital Results. Black hat SEO tactics involve ignoring what search engines deem a violation of their guidelines and looking for shortcuts or loopholes that rank pages higher than they deserve.
These pitfalls can be devastating for a brand trying to build its online presence, as the search engine can reduce your rankings or, in the worst case, remove your site from its index altogether.
At Digital Results, we only use white-hat SEO tactics and are firmly against black-hat SEO tactics. When you hire us, you can be confident that we will use ethical techniques to improve your rankings quickly and sustainably. We are familiar with the range of available methods and know which ones are safe and should be avoided.
Hire an Agency That Knows All the SEO Tactics
SEO has evolved significantly over the last two years, with search engine ranking criteria becoming increasingly complex. In addition, the technical side of SEO has gotten so complicated that we now have team members who are technical SEO experts in addition to SEO content experts. The goal of keeping apprised about SEO tactics is to focus on changes and improvements that can be made to influence the algorithms and predict the experience a human would have with a given web page.
We have the knowledge and expertise to optimize your website without compromising the user experience or negatively affecting your brand. We can handle everything from keyword research to link building, ensuring your website is optimized to attract potential customers and rank well on search engines.
Understanding the KPIs and Metrics that Matter
When it comes to SEO, what gets measured gets improved. KPIs and metrics are essential to determine if your brand is successfully attracting new customers and if those new customers are buying your products or services. Therefore, it is important to have systems and tools to monitor rankings, traffic, conversions, and more.
Questions about site visitors need to be addressed, such as their behavior on your site, if people are leaving the site without converting, if users are bouncing immediately because they don’t understand what it is you do, or if they are getting to the point of purchase but then abandoning their shopping cart.
It’s critically important to understand which, if any, of these scenarios site visitors are going through. A fix to a problem first requires understanding the metrics. Therefore, we do not focus on just one, but many metrics that can give you the insights you need to make the right decisions.
Digital Results can put systems in place to collect data on where organic search visitors to your site are coming from, what they’re doing, and where they’re going. We can provide reports so you can see what’s successful and what isn’t. Armed with this data, we can help you set the direction on what changes to make to help drive more visitors and, ultimately, more conversions.
Enhance Your Content with a Social Media Presence
Any digital marketing agency understands the important tie between SEO, content, and social media. Social media provides an excellent platform to create the right signals that search engines are looking for to increase your rankings. For example, people sharing content from your site or links to your product pages show search engines that your site provides value and should be shown in top positions for the keywords you want to rank for.
Creating shareable content and using social media as a tactic to boost SEO has a secondary advantage in that it provides fantastic exposure to new audiences that might not have found you through a search engine. When you hire an SEO agency, make sure they understand this process and how it can benefit your brand.
Benefits of Hiring an Agency Focused on SEO
There are many benefits to hiring an SEO focused agency, including
More Time to Focus on Your Business
Managing SEO requires a significant investment of time and resources. By hiring an SEO-focused agency, you can free up your time and focus on what you do best – running your business.
Cost-Effective
Hiring an SEO agency like Digital Results is often more cost-effective than building an in-house marketing team. We can provide the expertise you need without the overhead costs associated with hiring and training a full-time SEO marketing team.
Results-Driven
Digital Results is results-driven and focus on driving growth for your business (we focus so much on this that it became our company name and brand). We have developed long-term strategies to help you achieve sustainable growth and improve your online presence.
Access to Expertise and Resources
SEO agencies have the expertise and resources to develop and execute effective SEO strategies. They deeply understand search engine algorithms, keyword research, link building, and other technical aspects of SEO.
So, Why is it Important to Hire an SEO-Focused Agency?
Search engine optimization is an essential part of digital marketing, and hiring an agency that is focused on SEO can provide significant benefits for your business. From staying informed of industry trends to understanding the metrics that matter, SEO-focused agencies have the expertise and resources to help you succeed in digital marketing. In addition, by focusing on implementing high-quality content and leaving the technical aspects of SEO to the experts, you can attract potential customers, improve your online presence, and drive growth for your business.
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