Understanding Google’s March 2023 Broad Core Update
Google has released its March 2023 Broad Core Update, which has impacted many websites and their rankings on the search engine. As a website owner, it is essential to understand the update’s implications and take necessary actions to maintain or improve your website’s ranking.
Google announced the core update on Twitter and also updated its search updates page.
What is a Broad Core Update?
A Broad Core Update is a major update to Google’s search algorithm designed to improve search results’ quality. These updates typically occur several times a year and are designed to help Google better understand user intent and deliver the most relevant search results. The last core update was on September 12, 2022.
What are the Implications of the March 2023 Broad Core Update?
The March 2023 Broad Core Update will likely significantly impact many websites and their rankings since it has been over six months since the last core update. Some websites have experienced a drop in traffic, while others have seen an increase. The update’s primary focus is improving content quality and ensuring that websites provide the most relevant information to users.
How to Maintain or Improve Your Website’s Ranking After Google’s March 2023 Core Update
To maintain or improve your website’s ranking after Google’s March 2023 Broad Core Update, you need to focus on creating high-quality, relevant content that meets the user’s intent. Here are some tips to help you achieve this:
Focus on E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google places a lot of emphasis on these factors when ranking websites. To improve your website’s E-E-A-T, ensure that your content is written by experts in your field and that your website provides accurate, trustworthy information.
Conduct a Content Audit
Conduct a content audit of your website to identify any low-quality or irrelevant content that may negatively impact your website’s ranking. Remove or update this content to improve your website’s overall quality.
Optimize for User Intent
Ensure that your content is optimized for the user’s intent. Understand what users are searching for and create content that provides relevant and valuable information. Use keyword research tools to identify high-volume, relevant keywords, and use them in your content.
Improve Your Website’s Page Speed
Page speed is a critical ranking factor for Google. Ensure that your website loads quickly and is optimized for mobile devices.
Google March 2023 Core Update – Tracking Tools
Most SEO tracking tools and analytics platforms currently indicate substantial fluctuations in Google’s search rankings, revealing considerable instability. As not all these tools have been refreshed, we will update the graphs below periodically. Be sure to revisit this page later to access the most recent data visualizations.
The Google March 2023 Broad Core Update
The Google March 2023 broad core update has already started to impact many websites and their rankings on Google’s search engine. Creating high-quality, relevant content that meets the user’s intent is essential to maintain or improving your website’s ranking. By following our tips and staying up to date with Google’s algorithm updates, you can ensure that your website continues to rank well on Google’s search engine. Continue to check back as we will continue to update this page as we have more information on Google’s March 2023 core update.
Preliminary numbers show that sites that focus on smaller markets (very localized) are seeing much more volatility than those that tend to focus on more regional or national terms. Some are even calling this a massive change to how Google serves up local searches.