How to Review Your Year-End PPC Advertising and Google Ads Performance We are about seven weeks away from the year’s end, and now is an excellent time for you to analyze your Google Ads PPC performance. You spent all year optimizing your campaign’s structure, adjusting bids and budgets, changing ad copy, adding new keywords, and…
Visual Searching with Google Multisearch Sometimes, words alone cannot explain what you are looking for in a search result, whether you’re unsure about the name of a particular part that needs repair or simply searching for your favorite clothes in a new color. With the introduction of multisearch, Google has opened up new avenues for…
Does Google ignore URLs with hashtags? We conducted an experiment to find out. The results were quite interesting and may surprise you.
How to Use Calls to Action (CTAs) to Drive Conversions We assume conversions are the lifeblood of your business. So if you aren’t getting as many sales, newsletter subscriptions, or leads as you’d like, it could be because your Call to Action isn’t as effective as it should be. Learn what kind of CTA works…
The Top 8 PPC Trends to Watch in 2023 Current and Future Trends in PPC We asked our team of experts what they thought the top PPC trends will be in 2023. The challenges posed by mobile devices, technology & advertising convergence, and the continued impact of social media will shape PPC strategy in the…
How AI is Impacting SEO – DALL·E 2 and AI Content Writers AI Can Take the SEO Process to a Whole New Level AI impacts SEO in various ways, including making it easier for businesses to achieve and maintain their SEO goals. For example, AI can help search engines increase the speed and efficiencies at…
The Google September 2022 Broad Core Algorithm Update Last Updated: September 14, 2022 Google Search has begun to roll out its second broad core update of the year, the September 2022 broad core algorithm update. This update started on September 12 and is expected to be complete in about two weeks. September 2022 Broad Core…
Google PageSpeed Insights: A Beginners Guide Google’s PageSpeed Insights is a free tool that helps you improve your web page performance. It provides automated suggestions for improving your scores and will also tell you what your score is in each category. We will go through the steps of using Google’s PageSpeed Insights reports and explain…
Top 10 Marketing Skills According to LinkedIn LinkedIn just published a new report on the top 10 most in-demand marketing skills based on jobs posted on LinkedIn. The top 10 marketing skills are featured in over 75% of the postings currently on their site. According to the report, digital marketing is high on the list of…
A step-by-step guide to finding the right SEO agency for your business. So you have decided to outsource SEO for your business, great. Now how do you find the best agency for you? The process can be confusing, especially as many SEO agencies claim to be the best at their work. In addition, many agencies…
