Google Announces 2022 Most Searched Terms in Phoenix Area Every year Google shares the most common searches that happen in the world and by country. This year they have stepped up and have shared the most common searches in many of the top US markets, including Scottsdale and the Phoenix Valley. Below are some of…
What are Google Sitelinks? Google Sitelinks are an excellent way to improve your search rankings, but you might find them hard to recognize. It’s easy to stumble upon Sitelinks and not know exactly what you’re seeing. In this article, we will shed some light on the different types of Google Sitelinks so that you can…
What is a Digital Marketing Customer Journey: The internet has become the primary platform through which customers learn and make decisions. We will cover the five stages of the DMCJ; awareness, consideration, acquisition, service, and loyalty, as well as the digital channels used in each step.
The Invisible Cost of Meetings Whether you love or hate them, meetings are necessary for the workday. While they are great for discussing challenges, brainstorming ideas, and strategizing solutions, they can very quickly become time sinks for productivity. Many people plan for meetings by allocating additional time to prepare beforehand and time afterward in case…
To commemorate the top providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area. Awards are given based on the UpCity Recommendability Rating, which was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity…
How to Review Your Year-End PPC Advertising and Google Ads Performance We are about seven weeks away from the year’s end, and now is an excellent time for you to analyze your Google Ads PPC performance. You spent all year optimizing your campaign’s structure, adjusting bids and budgets, changing ad copy, adding new keywords, and…
Visual Searching with Google Multisearch Sometimes, words alone cannot explain what you are looking for in a search result, whether you’re unsure about the name of a particular part that needs repair or simply searching for your favorite clothes in a new color. With the introduction of multisearch, Google has opened up new avenues for…
Does Google ignore URLs with hashtags? We conducted an experiment to find out. The results were quite interesting and may surprise you.
How to Use Calls to Action (CTAs) to Drive Conversions We assume conversions are the lifeblood of your business. So if you aren’t getting as many sales, newsletter subscriptions, or leads as you’d like, it could be because your Call to Action isn’t as effective as it should be. Learn what kind of CTA works…
The Top 8 PPC Trends to Watch in 2023 Current and Future Trends in PPC We asked our team of experts what they thought the top PPC trends will be in 2023. The challenges posed by mobile devices, technology & advertising convergence, and the continued impact of social media will shape PPC strategy in the…
