Travel and Tourism SEO Trends One of the best parts about working for a digital marketing agency is the variety of industries we get to support, and travel and tourism continues to be one of the fastest-moving. Between changes in how people plan trips and changes in how Google presents results, what worked a few…
What is Google E-E-A-T? Google’s New E-E-A-T Model Google recently shared some new changes to the Google Search quality rater guidelines that are now more heavily influenced by first-hand experience than ever before. Updates to the search quality rater guidelines list a new set of criteria that Google uses when evaluating a page’s authority. In…
Using HTML Header Tags for SEO When building website content, it is essential to balance optimizing both for search engines and user experience. When it comes to search engine optimization, header tags are sometimes overlooked as an important tool in your arsenal. Unfortunately, hierarchy tags are often misused for other purposes. This misuse can drastically…
Google Announces the Most Searched Terms in Reno, NV, for 2022 Every year Google shares the most common searches that happen in the world and by country. This year they have stepped up and have shared the most common searches in many of the top US markets, including Reno, Nevada. Below are some of the…
Google Announces 2022 Most Searched Terms in Phoenix Area Every year Google shares the most common searches that happen in the world and by country. This year they have stepped up and have shared the most common searches in many of the top US markets, including Scottsdale and the Phoenix Valley. Below are some of…
What are Google Sitelinks? Google Sitelinks are an excellent way to improve your search rankings, but you might find them hard to recognize. It’s easy to stumble upon Sitelinks and not know exactly what you’re seeing. In this article, we will shed some light on the different types of Google Sitelinks so that you can…
What is a Digital Marketing Customer Journey: The internet has become the primary platform through which customers learn and make decisions. We will cover the five stages of the DMCJ; awareness, consideration, acquisition, service, and loyalty, as well as the digital channels used in each step.
The Invisible Cost of Meetings Whether you love or hate them, meetings are necessary for the workday. While they are great for discussing challenges, brainstorming ideas, and strategizing solutions, they can very quickly become time sinks for productivity. Many people plan for meetings by allocating additional time to prepare beforehand and time afterward in case…
To commemorate the top providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area. Awards are given based on the UpCity Recommendability Rating, which was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity…
How to Review Your Year-End PPC Advertising and Google Ads Performance We are about seven weeks away from the year’s end, and now is an excellent time for you to analyze your Google Ads PPC performance. You spent all year optimizing your campaign’s structure, adjusting bids and budgets, changing ad copy, adding new keywords, and…
